Schwarzkopf Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray have been recognized as winners of the 2025 Product of the Year USA Awards in the Beauty category. 
 
Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, Product of the Year is the largest consumer-voted awards program centered around product innovation. 
 
Christopher McClement, Senior Vice President, Marketing at Henkel Consumer Brands USA, commented, 
 
“It is an honor to have Schwarzkopf Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray endorsed by 2025 Product of the Year winners. Evolution has been constant as the Schwarzkopf brand has grown over the last century, and our new range of Keratin Root products are a result of continuous research and development in an effort to elevate the hair care products and formulas we provide to our consumers. We are proud that this distinction – and the widely-recognized Product of The Year red seal used in connection with our products – will now be a symbol to consumers of Schwarzkopf Keratin Root’s credible, reliable, and innovative hair color products, which they are sure to love.”
 
New to the market, the Schwarzkopf Keratin Root Permanent Color is a permanent color treatment that refreshes the root of the hair by providing 100% gray coverage, leaving hair looking strong and healthy. 
 
The Schwarzkopf Keratin Root Permanent Color kit contains the brand’s exclusive bond-enforcing system and a salon-inspired 3-sided brush for precise application.
 
Also new to the market, Schwarzkopf Keratin Root Temporary Color & Thickening Spray with Keratin and Vitamin E. This temporary root color spray delivers gray coverage and is scalp-friendly. 
 
The formula is non-irritating and ammonia-free, and the non-sticky hold formula is delivered evenly and finely. This formulation helps ensure precise color application without mixing or mess that dries quickly and will wash out with your next shampoo. 
 
Both products are available in three shades (Black, Dark Brown, and Light Brown) and are designed for all hair types and textures.
 
Product of the Year has operated for 17 years in the United States, and over 30 years globally. 
 
This seal highlights new products that demonstrate innovation in their function, design, packaging, or ingredients. The credential also serves as a marketing tool for brands to build overall awareness and drive purchase interest within their respective spaces.